Case study — streetwear apparel — Shopify

$3,318 in.
$12,458 out.

A broken ad account rebuilt from the tracking up — and profitable inside the first 30 days.

Amount spent

Purchase value

ROAS

$3,318.82Amount spent

$12,458.92Purchase value

3.75xROAS

First 30 days of running ads Net +$9,140.10

What I found

Purchase pixel firing twice — every number in the account was wrong
Purchase events not making it through to Meta at all
Cold, warm and retargeting traffic all stacked in one campaign
No dedicated retargeting — warm buyers were never being closed

What I built

Clean pixel and event setup, deduplicated and verified end to end
Full-funnel restructure — cold, warm and retargeting split apart
Retargeting isolated into its own ABO campaign with controlled spend
New creative for the brand: UGC-style hooks, meme statics, carousel copy
Live optimization — budget moved to winners, losers cut on a fixed schedule

What happened

$12,458.92 in revenue on $3,318.82 of spend — 3.75x, month one
Accurate reporting for the first time, so every decision after was made on real data
An account structure the brand could keep scaling without a rebuild

How I work

A one-time setup fee covers the build — tracking, audit, creative strategy, full campaign structure. A monthly retainer covers managing and scaling it. On top of that I take a share of the revenue I generate, so part of my pay only exists if yours does.

All of it is backed by a 60-day guarantee on whatever target we agree to up front.

Want this run on your account?

30 minutes, no pitch deck. We look at what you're running and I tell you what I'd change.